"Don't look for the 'needle in the haystack,' just buy the haystack."
~ John C. Bogle, Founder, Vanguard Funds
"Only when the tide goes out, do you notice who's been swimming naked."
~Warren Buffet, Founder, Berkshire Hathaway
"My recommendation to anyone who's got less time and more horse-sense is to buy a passive, low-cost, index ETF in favor of picking individual stocks."
~Jim Cramer, Founder, Mad Money
"Our motto is, 'don't beat the market, meet the market.' And reduce downside risk by applying a covered-call option strategy; which usually enables you to beat the market."